For Weighting Online Opt-In Samples, What Matters Most?

For Weighting Online Opt-In Samples, What Matters Most?
A growing share of polling is conducted with online opt-in, or nonprobability, samples. This trend has raised some concern within the industry because, while low participation rates pose a challenge for all surveys, the online opt-in variety face additional hurdles.

Published January 26, 2018 at 10:19PM
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For Weighting Online Opt-In Samples, What Matters Most? For Weighting Online Opt-In Samples, What Matters Most? Reviewed by Unknown on January 26, 2018 Rating: 5

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