To understand the steep increase in Super Bowl ad spending, look at what's happening elsewhere in TV.
See it here: https://qz.com/1192015/super-bowl-lii-how-the-price-of-an-ad-climbed-to-5-milion-in-2018/
See it here: https://qz.com/1192015/super-bowl-lii-how-the-price-of-an-ad-climbed-to-5-milion-in-2018/
How the cost of a Super Bowl commercial soared passed $5 million
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on
January 30, 2018
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