As the online retailer looked at India, its top new market, it realized it needed to reach beyond the relatively small, urban English-speaking population.

By VINDU GOEL from NYT https://ift.tt/2NKpQ90
By VINDU GOEL from NYT https://ift.tt/2NKpQ90
Amazon Says ‘Namaste,’ Adding Hindi to Target 500 Million New Indian Users
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September 04, 2018
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