"Shout-out to 'The Grinch,' shout-out Universal, shout-out to my agent," JaVale McGee told reporters on Halloween while wearing a custom-made Grinch costume. Which leads to one question: Why did Illumination choose to promote its latest kids' movie to a primarily adult audience?
November 15, 2018 at 04:12AM
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November 15, 2018 at 04:12AM
via Digg https://ift.tt/2FpN3gV
The Story Behind 'The Grinch' And The Weirdest Marketing Campaign Of The Year
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November 14, 2018
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